7 Reasons Why A White Label Softphone Is Ideal For Your Business
Today’s fast-changing business environment and work cultures have made it imperative for organizations to adopt communication technologies that increase mobility and connectivity. A survey of enterprise IT employees conducted in 2017 found that 99% considered mobility a professional priority.
In keeping with employee expectations, organizations are prioritizing mobility in communication by opting for VoIP-powered mobile dialers and unified communication solutions. Modern enterprises are rapidly moving from traditional PBX phone systems to virtual softphones that can be easily accessed and used by an on-the-go workforce.
VoIP Softphones can be installed either in a mobile phone, laptop, desktop, or tablet to make voice and video calls over IP networks. As businesses increasingly move to this real-time, diverse communication platform, they are seeking to white label their telephony systems in order to retain complete ownership of the solution, without having to build it from scratch.
What is white label branding? White labeling allows VoIP service providers to customize the look and feel or the theme of an existing softphone as per the business needs of the client. Enterprises can brand a softphone solution with their own brand name and logo and use this version to create a greater brand impact in the market.
White label softphones help businesses harness the benefits of a personalized, branded communication system. Also, building an in-house hosted PBX platform from scratch can take years to develop and requires extensive domain knowledge and technical expertise. White label solutions, on the other hand, enable businesses to have complete autonomy and ownership of their softphone systems, without investing in development and support.
Also known as mobile SIP dialers, softphones are a software application that use internet protocol to provide varied communication features to its users. A white label softphone carries the brand name of the client, instead of the company that developed the dialer.
An organization can acquire a white labeled softphone in two ways:
- By on boarding a third-party softphone app developer (like Tragofone) and customizing the solution as per their specific requirements.
- By opting for a software multi-tenancy contract, where the core softphone application remains the same, but each user has access to different sets of features.
A white label softphone solution is a complete package that comes with the functionality and personal touches of an application that has been built from scratch. White labeling enables a business to practically own and use the technology without spending hundreds of hours on development and support. It helps an enterprise carve its unique identity in the market by delivering exceptional user experiences. In today’s tech-driven and hybrid work culture, the benefits of white label softphones are too lucrative to be ignored by businesses.
It is always better for businesses if they can customize and brand their ITSPs SIP Softphones, as it helps in building their own brand identity and visibility in the market, saves time and money and enhances customer loyalty.
In this blog, we will look at how enterprises can gain by investing in white labeled softphones and how personalized communication solutions enable them to build better businesses.
A Macro look at how White labeled Softphones can benefit your Business
From basic aesthetic and logo changes to a fully overhauled user experience with customized features and specific settings, white label softphones can be developed as a solution that meets the unique needs of every enterprise. It provides businesses with the power of the best softphone applications, along with optional service additions for messaging, collaboration, and video conferencing, to meet their communications needs.
Let us look at the benefits that businesses can avail by opting for white labeled softphones:
#1. White label softphones provide functionality, flexibility and control
When opting for a white label solution you only pay for the features you want. Businesses get the required functionality and they can put their brand name to it and resell it further at a price they want. With white labeling, the customer information and controls over the softphone stay with the client and are not in the possession of the service provider. To top it, enterprises can carry out all their operations and services exclusively under their own brand name and don’t need to compromise on the autonomy of their business.
#2. Customized softphones help businesses create unique user experiences
With white labeling, businesses can build a phone that reflects their company’s image and provides their customers with unique user experiences. The customization options that white labeled softphones offer are endless:
– Change the product name, logo, or branding.
– They can change graphic and default settings
– Add, remove, or lockdown certain features.
– Specify and apply provisioning settings and custom configurations.
– Add instant messaging features, screen sharing, or video conferencing services.
#3. White label softphones help save time and development effort
