11 Benefits of White Label SIP Softphones for VoIP Companies
In today’s digital age, having a mobile SIP softphone app is no longer a choice for VoIP businesses, as it’s become an integral part of the communication systems used by most organizations. However, the cost of building a SIP softphone app, along with the long hours of development and support can be prohibitive for most small and medium enterprises. So, what can they do to level the playing field? The short answer: use a white label Softphone app.
In a virtualized business world — where new terms like BYOD (Bring Your Own Device), mobile VoIP, and unified communication have gone viral and mobility has become the crux of seamless communication — white label SIP softphone apps are emerging as one of the easiest ways to improve user experiences and maintain feature parity while staying on budget. A white label UCaaS solution offers all the functionality and personal touches of an app that’s been built from scratch.
The practice of white labeling and customizing VoIP softphones is on the rise among VoIP businesses as it allows Internet Telephony Service Providers (ITSPs) to serve their customers by deploying self-branded softphone products. White labeling allows ITSPs to maintain complete total control over their brand, from designing to managing the softphones. It also helps them create their own identity in the market, save time and effort, enhance customer loyalty, and make their brand more visible.
White labeled SIP softphones also provide complete privacy to customers as they keep company data secure. The app is owned by the company that uses it, which means that all information stays confidential.
In this blog, we will look at what white label branding is, how companies can re-brand a white label platform as their own, and how they boost VoIP businesses.
What is White Label VoIP?
The term `white label’ refers to an organization selling a product or a service with its own brand and logo — although the product is actually owned by a third party. White label VoIP is a solution designed for resellers and provides a platform for enterprises to manage and brand a softphone as their own for their end customers.
Using white labeling, service providers can customize the look and feel or the theme of a softphone solution as per their business needs. They can also brand the product or solution with their own brand name and logo for a fixed cost. The rebranded version of the softphone solutions can be used by the service providers to penetrate deeper into markets.
How Businesses can Re-brand White Label SIP Softphones as their own
White Label VoIP provides businesses with the opportunity to offer all the benefits of VoIP to their customers. Your VoIP partner would have built a generic VoIP mobile dialer solution that your company can brand as its own. What are the steps that customers follow to complete the softphone white labeling process?
- Customize and brand as your own:
When a business is ready to move forward with a VoIP softphone platform that meets its expectations, it can sign up to deploy the package and rebrand it with its own name, label and logo. They can now sell the softphone to customers as their own product, market it under their brand umbrella, and include it as a part of their product portfolio in their marketing communication.
- Manage accounts seamlessly:
White label VoIP softphone solutions have integrated billing. This allows enterprises to manage invoices, billing, and credit processing for all their clients under their own brand. It also gives them one centralized system where they can manage all their client accounts and billing.
- Gain complete control:
